SITH
Challenge
We had to do a group project focused on creating a future design: identifying a problem and solving it by developing an improved design. For this, we chose the company Sony Interactive Entertainment (SIE), the division of Sony dedicated to video games and interactive entertainment technology, especially known for its PlayStation VR virtual reality headsets. Although these headsets are designed to provide an immersive gaming experience, prolonged use can contribute to social isolation and reduce interaction with the surrounding environment.
Result
Sony Interactive Entertainment is launching Sony Interactive Therapy to address social isolation and anxiety from extensive VR use. These headsets, designed for therapy centers, will offer a full sensory experience, engaging sight, sound, touch, smell, and taste to create realistic virtual environments. This approach helps treat social anxiety by simulating real situations in a safe way, allowing users to gradually improve their social skills.
The poster is a key part of our campaign to promote VR headsets designed to treat social anxiety. Each poster focuses on one sense and is placed in strategic locations where that sense is prominent, such as busy or tourist areas that may trigger anxiety in people with social phobia.
Programs
- Procreate
- Adobe Photoshop
- Adobe Illustrator
Sight
The poster centered around the sense of sight is strategically placed in iconic locations where people naturally pause to admire the view. These spots are chosen for their ability to evoke strong reactions, often creating a sense of sensory overload or even discomfort, as they heighten the feeling of being observed or judged by others.
Hearing
The poster focused on the sense of hearing is strategically placed in busy tourist streets, areas filled with diverse sounds such as live music, lively conversations, and the constant hum of traffic. These locations are chosen specifically because the abundance of sounds can create an overwhelming experience, emphasizing the impact of auditory overload and drawing attention to how excessive noise affects our daily lives.
Smell
The poster focused on the sense of smell is placed in food markets, where the strong and diverse odors can become overwhelming for individuals with social anxiety. These locations are chosen because of the way the mixture of smells can heighten stress and discomfort, particularly for those who are sensitive to sensory input. The aim is to draw attention to how such environments can trigger a sense of unease, making the experience of being in public spaces even more challenging.
Taste
The poster focused on the sense of taste is placed in restaurants, where social interactions can cause anxiety, especially due to the pressure of being observed or adhering to social norms around eating. It aims to highlight how these environments can make individuals with social anxiety feel more uncomfortable and self-conscious during dining experiences.
Collaborate with saraksll
Touch
The poster focused on the sense of touch is placed in public transportation, where close physical contact with others can cause discomfort for people with social anxiety. In crowded spaces, unintentional touches can increase feelings of unease, making the experience overwhelming for those sensitive to physical proximity. The poster aims to raise awareness of how these situations can affect individuals with anxiety.
